My monogrammed notebook c/o Ted Baker
The Bullring just keeps getting better doesn't it? Today, the new Ted Baker store opens it's doors in Birmingham’s Bullring shopping centre.
The 3207 square foot store will house Ted’s AW14 menswear, womenswear and accessories collections.
Inspired by Birmingham’s contribution to the industrial revolution, Ted’s newest store is a fun-filled
factory of fashion. The Bullring based store celebrates the city’s most famous exports including metal
pen nibs, jewellery hallmarking and the iconic Cadbury’s chocolate factory.
Throughout the store, lighter details of ink flourishes and scripture appear, reminding the visitor of
Birmingham’s pen making history. Quills, vintage pen nibs and ink wells, all made in Birmingham,
appear in rows on the glass shelves of the ground floor cash desk, adding an authentic finish to the
finer details of the store.
Being one of only four cities in Britain where gold and silver can be certified, Ted celebrates
Birmingham’s famous Jewellery Quarter. A bespoke wallpaper pattern of repeated gold hallmarks has been created, which line the walls of the fitting rooms.
To celebrate the opening, why not pop into the store as they will be giving away leather bound notebooks which will be personalised at Ted’s in-store embossing station. You'll also be in with the chance of winning a £1000 shopping spree when you ‘Clock on to Ted’ by leaving their details.