First up is St James by Nails Inc. Although it's the first one I've tried, this is definitely my favourite shade of the four I picked up already and a contender for holy grail status as my favourite red shade.
In the picture it's come out really pink, but it's not! It's actually a true pillarbox red as you can see from the picture taken from the Nails Inc website below.
As with most Nails Inc polishes, it goes on smoothly and lasts around 5 days without a topcoat before it looks tatty. I used 2 coats, as always!
Is it just me or are you guys always on the lookout for that perfect red nail polish too?