The tale of Alice's Adventures in Wonderland has captivated the imagination of children and adults for over a century, so much so that it has even spawned a TV series, Once Upon a Time in Wonderland.
It has also inspired Tracie Bedwood to open a themed boutique in Birmingham's Great Western Arcade.
The Alice Boutique brings this story to life with a wide range of exclusive Alice designs inspired by John Tenniel's original illustrations, including fine-bone china and stationary and even a complete tea party set, all designed and made in the UK.
I was invited along to The Bureau on Colmore Row to celebrate the launch and fall down the rabbit hole.
Leading us downstairs to a private room, a sign reading "Down the rabbit hole" was a taste of things to come.
In the hidden room a table was laid full to the brim with Alice goodies, and there was a host of fun accessories to play dress up. From a golden picture frame to an Alice apron, a Cheshire cat mask and bunny ears, we had lots of fun taking pictures and playing croquet with a faux flamingo!
Everything was imaginatively laid out too, with little labels saying Eat Me and Drink me on the food and drink.