Events: Selfridges Work It - Beauty Launch

Selfridges are currently hosting a new campaign called Work It. Encouraging people to reclaim their lunch breaks and reavaluate the 9 to 5, there is a whole shcedule of activity taking place in Selfridges Birmingham. From Digbeth Dining Club taking over the terrace space outside Kidswear to the Big Beauty Lunch Breaks, there's a reason to drop by every single day.

A little about the idea behind Work It.

"The way we work is changing. From the death of the '9 to 5' to innovations in technology, we're exploring the shifting work-life landscape with a programme of pioneering talks and workshops, life-enhancing product launches and inspiring beauty experiences."

I was lucky enough to attend the launch of The Big Beauty Lunch Breaks and met with some of Birmingham's beauty bloggers to toast the week long series of makeovers, demonsrations, lessons and more. From YSL Flash Makeovers, to Bobbo Brown's Secrets of on the go make up, I even got to meet the fabulous Vivianan Does Make Up!

Selfridges even generously handed out Pret lunch bags to anyone who participated in a makeover from 14-17th May.

Following a week of beauty themed events, there's also been everything from a CV surgery to a chance to have a professional LinkedIn profile picture taken, as well as a talk from Zoe, the store's Personal Shopper on taking your look from day to night.

There's still time to learn how to make the perfect biryani with itihaas and Hemsley + Hemsley on Sunday from 12-4pm instore at Birmingham Selfridges.

Did you come in store during Work It?