Boux Avenue Store Opening – Merry Hill Centre

As you may remember, I was lucky enough to be invited to the opening of the Boux Avenue store in Bullring Birmingham back in March. Well when Theo Paphitis came back to the Midlands to open his fifteenth Boux Avenue store in the Merry Hill centre, Dudley, I got to go again!

Image c/o Emily Jayne here 

With a glass of something sparkling in hand, myself and Emily Jayne took a guided tour around the store.

Black and lace

Black and red

As always, the sparkling new store was choc full of underwear, nightwear, slippers, gifts and more. The shops always look gorgeous and the staff are friendly, welcoming and very helpful.

Snuggly PJ's

I love these cat slippers!  

Snuggly slippers

I took a few photos to give you a virtual guided tour. My favourite pieces are of course the underwear sets and the gifts! Have you seen the notebooks and enamelled keyrings? Great gifts if I ever did see one!

Sparkly gifts

Tempting toiletries

Girly gifts

Hedgehog PJ's

Boux Avenue is a great place to shop for anyone with a larger cup as they go up to a 40H. As someone who has never needed the help of chicken fillets, this makes them a godsend!

And here’s one for the boys (although I thoroughly doubt that any men read this blog?!). The gorgeous Boux Avenue girls handing out sweets at the launch.

Are you guys fans of Boux Avenue?

P.S - Big thanks to Laura at Fluorescent, sorry this is so late!!

Boux Avenue Beauty – Rose Petal Lip Balm and White Chiffon Hand Cream

A few little treats from Boux Avenue, take a look at these lovely pieces.

White Chiffon hand cream is described as “a luxurious hand cream that smoothes and softens for silky hands you’ll love.” Scented with lily, jasmine and elderflower, the signature Boux Avenue scent is gorgeous and definitely worth checking out the next time you’re in store. With silk protein, I was surprised at how rich and nourishing this is, and it’s a lot thicker than I was expecting! Once applied, it leaves skin feeling soft and has a light scent that lasts around an hour.

The Rose Petal Lip Balm also smells divine and has a true antique rose scent. A 10ml glass tub, this is a must for any vintage aficionado.

Boux Avenue – not just for undies!   

Boux Avenue opening at the Bullring Birmingham

Last Thursday saw the opening of Boux Avenue in Birmingham's Bullring, the ninth store in the chain owned by Dragon's Den star Theo Paphitis.  If you haven't heard of Boux Avenue, the stores sell lingerie, nightwear and even beauty products.

A host of bloggers and journalists were there to get an exclusive look at the store before Theo cut the ribbon. The store itself is spacious with a huge range of underwear as well as cute nightwear, swimwear, slippers, beauty products and boudoir accessories. I was really impressed with the size range (the bras go from 30A-40H), the customer service, the styles and colours on offer, the bra fittings and the luxurious changing rooms complete with three light settings (day, dusk and night). If you can't find the size you're looking for, there are even drawers out on the shopfloor arranged by size so you can easily see what's available.

I got to meet some wonderful bloggers there too including the gorgeous girls from Intrinsically Florrie, Oh Really, Haute Future, Emily Jayne and I Am NRC. After a drink, a browse and chat with these ladies and the very friendly staff, I did manage to get a picture taken with Theo himself too!

Just a few pictures here, as you can see I somehow took lots of pictures of the cosmetics and only one of the underwear, although you can see the full range online here.

Outfit shot taken by Florrie 

Big thanks to Fluorescent PR for putting on a great event.